Site.nu vs HubSpot
Site.nu vs HubSpot: which platform fits your growth stack?
HubSpot is a broad global customer platform for marketing, sales, service, content, and data teams. Site.nu is a managed website, CRM, email, automation, and integration partner for Dutch MKB companies that want fewer disconnected tools and more direct technical guidance.
Choose the operating model before you choose the software
This is not just a feature checklist. HubSpot gives teams a large customer platform with many hubs and a deep ecosystem. Site.nu gives Dutch MKB teams a managed growth stack that combines website, CMS, CRM, email, automation, integrations, and support without turning every improvement into a platform project.
- Choose Site.nu if...
- You want a fast managed website, practical CRM, email and automation flows, custom integrations, and a technical partner who can simplify the stack instead of handing you more software to configure.
- Choose HubSpot if...
- You need a large global platform for marketing, sales, service, content, data, reporting, and enterprise operations, and you have the internal capacity to configure, govern, and maintain it.
- Use both when needed
- Some companies keep HubSpot CRM for sales while Site.nu handles the website, CMS, integrations, tracking, and automation layer around it. Replacement is not the only sensible option.
- Migrate when complexity outweighs value
- If your HubSpot setup has become expensive, hard to manage, or disconnected from the website experience, Site.nu can help audit what to keep, rebuild, integrate, or remove.
Site.nu vs HubSpot for MKB growth teams
Compare website, CRM, email, automation, migration, and daily ownership.
Site.nu
HubSpot
The right choice depends on how your team actually works
Both platforms can support growth, but they create different day-to-day realities for marketing, sales, and operations teams.
HubSpot can consolidate a lot, but the breadth of hubs, seats, limits, properties, lists, workflows, and reports still needs active ownership. Site.nu is built for teams that want the website, CRM, email, automation, and tracking to work together without becoming a platform administration job.
Compare the parts of the platform, not only the logo
If you are replacing HubSpot or building around it, these are the parts of the stack that usually decide whether the move works.
Compare the total operating cost, not the entry price
Site.nu plans start from clear managed packages: Start for the website, CMS, analytics, email builder, CRM, hosting, and uptime foundation; Grow for marketing automation, newsletters, advanced analytics, SEO tools, and support; Pro for e-commerce, advanced SEO, and more support. HubSpot pricing is more modular, so the final cost depends on the hubs, seats, marketing contacts, onboarding, add-ons, limits, and billing commitments you need.
- Start
- Best when you need a professional website, Sanity CMS, website analytics, email builder, CRM system, hosting, and a reliable managed base.
- Grow
- Best when the website needs to become a lead engine with marketing automation, newsletters, advanced analytics, SEO tooling, and monthly support.
- Pro
- Best when the stack needs custom functionality, e-commerce, advanced SEO, extra support, and more technical involvement from Site.nu.
- HubSpot variables
- HubSpot can be excellent value when you use the platform deeply, but compare the whole package: hubs, paid seats, contacts, onboarding, add-ons, feature limits, implementation, and ongoing administration.
How a HubSpot-to-Site.nu migration works
A good migration reduces complexity instead of recreating every old workaround in a new platform.
01
Step 1
Audit the current portal
Review the HubSpot website, CMS structure, CRM objects, forms, lists, email templates, workflows, reports, tracking scripts, and integrations. Identify what still creates value and what only adds maintenance.
Map content, data, and journeys
Define the future page structure, CRM fields, segments, forms, lifecycle stages, email journeys, automation triggers, redirects, analytics events, and ownership model.
Rebuild the website and growth stack
Build the managed Site.nu website, Sanity CMS setup, CRM views, email templates, forms, automations, integrations, and any custom API connections the team needs.
Move data and preserve SEO
Migrate approved content and customer data, set redirects, preserve or improve metadata, configure tracking, test form submissions, and verify important customer journeys before launch.
Launch, monitor, and improve
Launch with a support window, monitor analytics and forms, fix issues quickly, and refine workflows once real leads and customer interactions start moving through the new stack.
Site.nu vs HubSpot FAQ
Answers to the questions teams usually ask before replacing HubSpot, keeping HubSpot as the CRM, or moving to a simpler managed growth stack.