From first visit to the right follow-up
Control over every enquiry
Enquiries are captured immediately and remain visible until the right follow-up has started.
One up-to-date customer view
Marketing and sales see the same contact details, interests and follow-up.
Campaigns without a technical detour
New pages, forms and tracking build on what already works.
Less copying by hand
Data no longer needs to be copied between inboxes, spreadsheets and systems as often.
Peace of mind after launch
Hosting, security, monitoring and updates remain with one partner.
Keep building on the same foundation
New propositions and functionality fit the existing architecture.
What Site.nu organises within the system.Six parts that form one commercial route.
Goals, customer journey and technical blueprint. Fewer wrong turns and a clear order.
UX, content, performance and management. A better route from visit to action.
Enquiries, customer data and integrations. One up-to-date customer view and better follow-up.
Email, segmentation and workflows. Less manual work and more consistent follow-up.
Behaviour, conversions and reporting. Make decisions with current information.
Security, monitoring, updates and support. Continuity and room to keep building.
One connected commercial infrastructure
From first visit to follow-up
everything runs through the same route.
Enquiry
Captured via form
Website and CMS
Pages and content
Marketing
Email and campaigns
CRM
Lead follow-up
Analytics
Measure visits
Hosting
Updates and support
Every phase builds on the same foundation
Many organisations start with a website and add CRM, email and analytics later. Every phase reopens earlier decisions. We design how everything fits together upfront, so later additions connect to the same architecture.
- Decisions do not need to be remade in every project
- Data flows and responsibilities are designed upfront
- Each next phase builds on the existing architecture
- Extensions are less likely to turn into migration projects
- One partner oversees how the whole system works
- Website first, followed by CRM, email, automation and reporting
- Every step reopens earlier decisions
- New integrations in every phase
- Time lost redesigning, migrating and coordinating
- When something goes wrong, suppliers point at each other
Five steps from direction to a working environment
Position
We map the brand, audience, proposition and route from first visit to follow-up.
Result: clear direction and priorities.
01
Build
We build the website, CMS, content structure, technical architecture, hosting, security and performance.
Result: a fast, secure foundation that can grow.
02
Connect
We set up forms, CRM, customer data, integrations and handover points.
Result: marketing and sales work from one shared customer view.
03
Automate
We organise email, segmentation, nurturing, workflows and relevant notifications.
Result: recurring follow-up becomes more consistent and requires less manual work.
04
Optimise
We analyse behaviour, campaigns and conversions, then turn those insights into a roadmap.
Result: the platform remains commercially relevant and technically manageable.
05
One responsible partner
Your team sets the commercial direction. Site.nu organises the technology, management and ongoing development.
Existing systems can stay when they work well. We agree upfront what we manage, what we connect and how the environment will develop after launch.
Clear scope and responsibilities
One point of contact for the whole system
Management and ongoing development after launch
What changes when everythingworks together
Startdock
One environment for locations, leads and membership.
This fits when your digital environment has become part of the operation
A Commercial Operating System™ becomes relevant when website, marketing, sales and customer contact can no longer be changed in isolation. When systems, teams and handovers affect each other, one architecture and one responsible partner add value. Only need a simple informational website? A lighter solution will fit better.
Operationeel belang ↑
Beheerde digitale basis
Kritisch proces, weinig afhankelijkheden
Commercial Operating System™
Samenhang is onderdeel van de operatie
Lichte website-oplossing
Ondersteunend en overzichtelijk
Eerst vereenvoudigen
Veel onderdelen, beperkte commerciële impact
Systemen, teams en overdrachten →