From advert to application in one recruitment platform
A fast, connected platform for recruiters and candidates, linked to campaigns, payments and the recruitment process.
The client
Caraer helps companies publish vacancies, manage candidates and organise recruitment campaigns. Its SaaS platform is built for speed. Recruiters need to get to work immediately, while candidates need a direct route to a suitable vacancy.
The challenge
Campaigns account for a large share of traffic. Visitors therefore need to understand Caraer immediately and know which step fits their needs. The website supports two routes: recruiters want a demo, account or subscription; candidates need a vacancy and a clear application journey.
The commercial journey
We organised the website around clear choices and consistent next steps. The four solutions, Time to Live, Time to Launch, Time to Hire and Time to Scale, give companies a recognisable starting point. Demo, Account, Pricing and Integrations are always easy to reach.
Brand and conversion
Caraer’s pink brand colour marks the key actions. We use it for demo requests, accounts and pricing choices. The rest of the design stays quiet, so product information and next steps do not compete for attention.
Content control for the team
Caraer manages vacancies, campaigns and commercial content in Sanity. The team can make changes without needing a developer for every update. That gives Caraer room to expand its propositions and campaigns.
The technical foundation
Sanity is the central content environment. React and Vercel handle the front end and hosting. Stripe connects pricing to payment, so visitors can take out a subscription from the website. The components work as one system and can expand with new propositions and integrations.
A design that makes choices clear
The pages use generous white space, short sections and prominent pink buttons. Key actions remain clear on desktop and mobile. Visitors can quickly find more information, book a demo or create an account.
Navigation around four growth stages
The navigation follows Caraer’s four solutions: Time to Live, Time to Launch, Time to Hire and Time to Scale. Companies choose the stage that fits their needs and find the relevant features. Team, Pricing and Integrations explain the people, costs and connections behind the platform.
Want recruitment and marketing to work better together?
About this project
By Zoë Glas · · Updated