Caraer: from first visit to application
Innovative web design and recruitment marketing in one connected environment.
The client
Caraer helps companies improve and automate recruitment. Its technology lets teams create vacancies quickly, manage candidates effectively and run better campaigns. Speed and efficiency save companies time and money when hiring talent. The website is the central platform for the entire candidate journey.
The challenge
Site.nu needed to improve the technical infrastructure and help more visitors become leads and customers. The website had to make a complex recruitment process feel clear and fast. It also needed to simplify the process for companies while giving candidates a better experience.
The solution
Site.nu designed a commercial website for Caraer around the needs of recruiters and candidates. An intuitive experience and well-placed conversion points make it easier to create vacancies and manage candidates. Smart automation connects the steps in recruitment, so teams can move faster. The approach differs from xxllnc, where reliable information takes priority. Caraer’s SaaS model focuses on direct conversion and lead generation.
Our view
At Site.nu, websites drive business goals. For Caraer, we designed a platform that combines technology and design to help companies find talent faster. The balance of aesthetics, functionality and commercial impact creates a website that attracts people and converts them.
Our approach
Our approach connects technology, ease of use and commercial goals. Caraer now has a fast platform built around results. From vacancy management to lead generation, every element is designed to improve customer satisfaction and conversion while keeping the process simple.
Why we chose this CMS
We chose Sanity CMS for Caraer. The team can manage recruitment campaigns quickly, update vacancies in real time, automate workflows and measure performance. Combined with Vercel, Stripe and a React front end, it creates a fast, user-friendly platform. Sanity gives the team the content controls it needs and leaves room to grow. Stripe processes payments directly, so customers can choose and pay for a subscription straight away. Advertising sends a large share of visitors to the site, so fast load times matter. This setup keeps the website fast, true to the Caraer brand and focused on conversion.
Design
The Caraer website is simple and purposeful, with a clear focus on usability and conversion. Its distinctive pink draws attention to important actions such as booking a demo or creating an account. A clean layout and generous white space keep the content and conversion points in focus.
Menu structure
The menu guides users clearly through the recruitment process. Navigation is built around four solutions: Time to Live, Time to Launch, Time to Hire and Time to Scale. Companies can quickly find the right tools. Additional sections for Team, Pricing and Integrations explain the technology, pricing structure and available connections.
Featured pages
Several Caraer pages are designed to give visitors the right information quickly and improve conversion.
Discuss where enquiries, customer data or operations are slowing down
During an introduction, we discuss the main handovers, systems and responsibilities. We then recommend the most logical first step.
About this project
By Zoë Glas · · Updated